Platforms of Digital Marketing Where Most Businesses Focus Their Efforts
What is digital marketing and what are its platforms? Digital marketing means promoting your products and services through the internet and online platforms. In today’s digital age, whether it is the smallest shop or a big brand, everyone is doing online marketing. There are many methods of digital marketing , such as: SEO (Search Engine Optimization) : Ranking the website in search engines like Google. Social Media Marketing (SMM): Through advertising and content promotion on platforms like Facebook, Instagram, YouTube, LinkedIn. Email Marketing : Sending updates and offers directly to customers’ inboxes. Content Marketing : Creating the necessary brand awareness for blogs, articles, videos. Affiliate and Influencer Marketing : Promoting the product through others. Despite having so many channels, most businesses focus on only two platforms – Google and social media. Because both have the highest reach and the results are measurable. Let us now understand these...