On-page and Off-page SEO: what’s the difference? Guide for beginners
You may have heard of “on-page SEO” and “off-page SEO”, but it is important to know how to do it. What is the difference between them and why are both SEO strategies important? In this blog, we will compare the details between on-page SEO and off-page SEO, and understand how SEO works. What is SEO? SEO or Search Engine Optimization is a long term process used to improve the ranking of websites in search engines like Google, Bing, etc. There are two major types of SEO: On-page SEO Off-page SEO Both have different strategies but the goal is the same – to bring your website to the top of search results and show your website to as many users as possible. What is on-page SEO? On-page SEO refers to all the techniques you apply to your website, such as: Content optimization Keyword usage Meta tags (title, description) Header tags (H1, H2, etc.) Internal linking Image alt text URL structure Mobile-friendliness Page speed optimization Example: If you are writing a blog on the topic “How to crea...