Digital Marketing Blog By Digital Gathri | Govind Nigrawal Indore

In the world of digital marketing, just writing good content is not enough to rank a website in search engines like Google. Technical SEO is equally important for this. In this blog, we will learn in detail what technical SEO is, what it includes and how it is optimized. What is Technical SEO in Digital Marketing? Technical SEO is a part of digital marketing in which the technical structure of the website is improved in such a way that the engine can easily crawl, search and rank it. In this, attention is paid to technical technologies like website speed, mobile friendliness, SSL site, site friend, and chroma markup. You can learn more about how SEO works in our beginner’s guide, which explains the fundamentals. What comes under technical SEO? Now let’s talk about the major things that are included in technical SEO: 1. Website Speed Optimization Website speed is a big factor in search engine ranking. A slow website frustrates users and increases bounce rate. How to improve: Image compr...

You may have heard of “on-page SEO” and “off-page SEO”, but it is important to know how to do it. What is the difference between them and why are both SEO strategies important? In this blog, we will compare the details between on-page SEO and off-page SEO, and understand how SEO works. What is SEO? SEO or Search Engine Optimization is a long term process used to improve the ranking of websites in search engines like Google, Bing, etc. There are two major types of SEO: On-page SEO Off-page SEO Both have different strategies but the goal is the same – to bring your website to the top of search results and show your website to as many users as possible. What is on-page SEO? On-page SEO refers to all the techniques you apply to your website, such as: Content optimization Keyword usage Meta tags (title, description) Header tags (H1, H2, etc.) Internal linking Image alt text URL structure Mobile-friendliness Page speed optimization Example: If you are writing a blog on the topic “How to crea...