Platforms of Digital Marketing Where Most Businesses Focus Their Efforts

 

What is digital marketing and what are its platforms?

Digital marketing means promoting your products and services through the internet and online platforms. In today’s digital age, whether it is the smallest shop or a big brand, everyone is doing online marketing.

There are many methods of digital marketing, such as:

SEO (Search Engine Optimization): Ranking the website in search engines like Google.

Social Media Marketing (SMM): Through advertising and content promotion on platforms like Facebook, Instagram, YouTube, LinkedIn.

Email Marketing: Sending updates and offers directly to customers’ inboxes.

Content Marketing: Creating the necessary brand awareness for blogs, articles, videos.

Affiliate and Influencer Marketing: Promoting the product through others.

Despite having so many channels, most businesses focus on only two platforms – Google and social media. Because both have the highest reach and the results are measurable.

Let us now understand these platforms of digital marketing in detail.

Platform #1: Google (Search Engine)

Google is the world’s largest search engine. Whenever we need any information, product or service – we first search on Google.

Imagine you searched for “best mobile under 15000”. The website and ads that come on top are the result of digital marketing. That’s why Google is the most powerful platform for marketing.

Main marketing platforms of Google

• Google SERP (Search Engine Results Page)
• Google Display Network (GDN)
• YouTube
• Google Shopping Ads
• Google Maps (Local SEO + Ads)
• Gmail Ads
• Google Play Store (App Campaigns)

Why do businesses focus on Google?

High intent users: Logs are searching on their own, meaning they are already interested.

Wide reach: Google has over 87% of the global search market share (StatCounter, 2025).

Fast results: Paid ads can drive traffic and conversions.

Clear measurement: Performance is easy to track based on keywords and queries.

Google is a place where people come to find solutions to their problems. If you are visible here, the chances of making a sale are huge.

Platform #2: Social Media

Nowadays, social media has become a part of everyone’s daily routine. According to DataReportal‘ 2025 report, more than 5.4 billion people in the world use social media. That means 65% of the world’s population is active on some platform or the other.

That’s why this is a golden opportunity for businesses to promote their products and services.

Main Platforms of Social Media

• Facebook & Instagram (Meta)
• YouTube
• LinkedIn
• Pinterest, Snapchat, Twitter (X)

Why Do Businesses Focus on Social Media?

Huge audience base: Billions of active users.

Brand awareness: People discover and recognize the brand.

Engagement: Trust is built through Likes, comments, shares.

Creative formats: Reels, videos, stories – an option to present the brand in an interesting way.

In simple words: Social media is a place where people spend their free time. If businesses can engage them creatively, they can become their loyal customers.

Google vs Social Media – Both have different roles

Google and Social Media are powerful tools for digital marketing, but their roles are completely different.

Google is best for those users who are actively searching. Meaning they already have a need in their minds and are looking for solutions. You can get high-quality leads and direct sales from here.

Social Media is mainly used for awareness and engagement. Users casually scroll here and you show them your brand. You build your brand image here and slowly create your presence in people’s minds.

In simple words, Google captures demand and Social Media creates demand.

Which type of business should use Google?

Google is perfect for those businesses where customers actively search. Meaning the demand already exists, you just have to show your brand in front of them.

• Local services (plumber, salon, restaurant, coaching classes)
• E-commerce stores (when people directly search for the product)
• Healthcare (clinics, hospitals, doctors)
• Travel & hospitality (hotels, tours, tickets)
• Professional services (lawyer, consultant, architect)

This intent is strong, so the conversion rate of leads is higher.

Which type of business should use social media?

Social media is perfect for those businesses where awareness and engagement are more important. Meaning, create interest in people by showing your brand in front of them.

• Fashion & lifestyle brands
• Food & beverages (cafes, bakeries, packaged products)
• Fitness & wellness (gyms, yoga, trainers)
• Entertainment (music, movies, creators)
• Education & coaching (awareness campaigns, free tips)
• Startups & new brands (for brand building)

Here the focus is on brand recall and community building. Direct sales are less, but long-term loyalty becomes strong.

Short Note:

If your business is problem/need based → Google is best.

If your business is aspirational/lifestyle based → Social Media is best.

Supporting Platforms (Secondary)

Apart from Google and social, there are other platforms that support marketing:

• Email Marketing: Inbox me offers and updates directly.
• Content Marketing: Build trust with blogs, articles, videos.
• Affiliate and Influencer Marketing
• Mobile Marketing: Engagement required for push notifications and in-app ads.

While these channels are important, the main focus of the business is always on Google and social media.

Conclusion

There are many platforms available for digital marketing, but most businesses focus on just two platforms – Google and social media.

Google captures user demand when people are actively searching.

Social media creates demand, when you want people to find and be interested in your product.

If you are new, you should also focus on these two platforms first. Once you get results and experience, you can add supporting channels like email, content, and influencer marketing.

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This content is taken from https://digitalgathri.com/2025/08/24/platforms-of-digital-marketing-where-most-businesses-focus-their-efforts/ and is about Platforms of Digital Marketing

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